AUSTIN (KXAN) — The effort to get more people to Austin’s Formula One race seems to have worked. After consecutive years of ticket sales going down, organizers say this was the second most attended year.
The formula to do it included lowering ticket costs, a rain refund guarantee and a highly-anticipated performance by Taylor Swift.
Bobby Epstein, Chairman of the Circuit of the Americas, believes the event is stronger than ever.
“I think everyone is riding on a wonderful high right now, the employees, everyone that works here, everyone associated with it. This is absolutely the best buzz we’ve had since the first year,” said Epstein. “There were a lot of ups and downs, it’s been rough, and it’s been fun – but I think everyone is so pleased right now and we’re just enjoying it.”
Tavo Hellmund, the man who first envisioned COTA, is confident there are plenty more races to come.
“I don’t know why anyone thinks the race in Austin could be in trouble. The great relationship that we set up with the state of Texas, as long as the state of Texas is willing to write a $10 or $15 or $20 million check, there will be a race here,” said Hellmund.